Kapci Coatings launched new decorative products Elegant 555 and Elegant 545. The launch was held a very colorful event in Sharqia on June 2 2022. Sharqia is considered to be one of the most important markets in Egypt. In attendance were, 200 technicians, 150 decorative painters and 50 wood painters. The event covered two seminars, one for the decorative category which included the expression of the specifications and advantages of using the product and the other seminar was focused on wood painters. The key innovation lies in its quick-drying formulation, which was developed as part of Kapci’s Earth Friendly initiative – a multi-year strategic program designed to lead the decorative paints market towards using more water-based product ranges.