In the height of the ever-changing World and the demand for new solutions in the Coatings Industry, KAPCI has shifted a gear up in providing new innovation and products that meet the demand whilst retaining unmatched quality. It is for these reasons that KAPCI continues to add value to all its stakeholders mainly the customers who have invariably supported the company to become one of the beacons of solutions provision in the Industry. KAPCI Coatings exhibited at the 2021 edition of the SEMA Show in Las Vegas with the objective of presenting new products and the latest innovation offered by the company. Representing KAPCI was the Senior Manager for International Business, Khaled Sorour and Ahmed Hashish the Export Manager. KAPCI’s consistent attention towards its clients, enabled the KAPCI team the opportunity to successfully enter into new Agreements at the show. This also presented them with the opportunity to take note of strategic views and concerns faced by clients in the American market. “This information will effectively allow the management at KAPCI to strategically position itself and through R & D to provide a platform for creativity and innovation to flourish in the organization.” Said Khaled